You know how it is so difficult to stand out online, and get people to find & choose your business on the booking sites and Google?
There are several ways you can solve this problem, and make a better impression online. The majority of your competition does their online marketing wrong, so by doing these 7 things you can ensure that your listing will gradually rise higher in the booking sites and Google search results.
#1: Write a compelling description in English that makes people care. People do read the description, especially on your own website or Facebook page. This is where you can explain what makes you different than the competition, and write a call to action that makes people want to choose your business.
#2: Translate your description to Thai, Chinese, and Korean. Whatever group of travelers you see coming to your area most often, is the one you want to attract. Make it easy for them to book with you by communicating directly to them in their language.
#3: Optimize your listing on the Google Map at https://www.google.com/business/. It’s easy, free, and very important you do this. Here is what Google says about it…
”Attract new customers with your free Google listing. Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.”
Take it a step further by participating in Google Local Guides, https://maps.google.com/localguides/, because you can say nice things about yourself, and the other cool businesses in your area that make it a fun destination worth visiting.
#4: Optimize your Facebook business page by filling out completely the “About” and other description sections. Use a keyword search term to make your Facebook business page URL. For example, www.facebook.com/hotel.chiangmai. Most of the good ones will be taken so you have to get creative and use the period to divide words. Also, post a pretty photo of your area everyday with a fun headline, short description, and call to action that links to your booking page.
#5: Set up and optimize a YouTube channel because video results often show up on the first page of Google when people search for a touristic place. It could be your video because your competitors probably aren’t doing this well. All you have to do is make photo slideshows of your area, turn them into videos, add music, and fill out the entire description in great detail. Then, give it a title that makes people want to click.
#6: Set up a professional email marketing system. The best way to do this is to maximize engagement with the guest before and after they arrive. Create a beautiful PDF guide to the attractions, best restaurants, and how to get around in your area. Create an opt-in form on your website and Facebook business page that delivers this free guide. The email marketing system starts sending people automated emails that talk about your business, and why they should choose you now. After the guest leaves, you can email them to ask them to leave you a 5-star review on TripAdvisor, or the booking site of your choice. You can also create loyalty & referral programs for good customers.
#7: Leverage press releases to publicize interesting events in your area. In most large, touristic places there is at least one exciting event each month. These can be local cultural festivities, sporting events, holidays, and other happenings that make your area special. Then, link back to your booking page from the press release. This works because press releases get found easily in Google search results, and their links will boost the results of your other web links.
So, now that you know what to do…when will you do it? Why haven’t you done all this yet?
I imagine it’s because you’re busy running the daily operations of your tourism business, and making your guests happy.
Marketing is always essential. This is tedious work, and yet, it is fundamental if you want your business to thrive…
Click here to see how we can do all this work for you (and more) the correct way — at a price you can afford — so you can make more money with less effort.